My hon. Friend is right. Time after time, not only in matters that are the province of the Department for Culture, Media and Sport, but across the Government, Ministers are always in favour of the knee-jerk response that gets the eye-catching headline: ''Of course we will do something.'' However, faced with the acid test of a real opportunity—which the Bill provides, as my hon. Friend points out—they duck it. They think that the press agenda has moved on. My hon. Friend, as a distinguished former journalist, knows how the media caravan moves on. The story is no longer the focus of attention. I hope, however, that now that my hon. Friend has raised the matter, she will be able to alert some of her friends in the media about yet another broken promise, and yet another occasion when the Government have proved to be all talk but no action.