Part of Oral Answers to Questions — Economy – in the Northern Ireland Assembly at 3:00 pm on 24th January 2017.

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Photo of Simon Hamilton Simon Hamilton DUP 3:00 pm, 24th January 2017

Misleading advertising of broadband speeds by Internet service providers has been an area of concern for me. It is less than acceptable that residential and business customers cannot get accurate information on the broadband speed that they will receive when entering into contracts with service providers.

I wrote to the Advertising Standards Authority in August 2016 to offer my full support to the call by the Local Government Association for changes to the advertising rules for broadband suppliers. That is particularly relevant to Northern Ireland, as we are a largely rural community. Therefore, I welcome the news that the Advertising Standards Authority has taken the decision to reform or change the rules on advertising broadband speeds to offer better clarity.