My Lords, I am in complete agreement with the noble Lords who have spoken about the need to protect children and vulnerable audiences from the harmful and inappropriate video on demand content to which they might be exposed. We are aware of the strength of feeling in your Lordships’ House and elsewhere on the need to ensure that the protection measures used by on-demand services are robust, and that providers are rightly held to a high standard when delivering them.

This is a key issue that the Bill will address by bringing mainstream, TV-like on-demand services in scope of a new video on demand code. The code will be drafted and enforced by Ofcom, which has a long track record of regulating broadcast television to ensure that it is age-appropriate and protects the most vulnerable. Ofcom will also be required to conduct reviews of the audience protection measures being taken by all on-demand services, whether or not they are subject to the new code. I can reassure noble Lords that the concerns raised today are already well covered by the Bill as drafted. Ofcom will be given extensive powers to set standards, assess video on demand services’ audience protection measures, and take action that it considers appropriate. If audiences are concerned, they can complain to Ofcom and the regulator can, in the most serious cases, apply sanctions, such as financial penalties, or even restrict access to that service in the UK.

Amendment 67 would add

“information about where viewers can seek help and further resources if they have been affected by content” to the non-exhaustive list set out in new Section 368OB(4), a subsection which provides examples of audience protection measures. I agree that signposting audiences in this way is an important measure that all services should consider using where appropriate. I am pleased to say that many already do. However, the Bill already fully enables Ofcom to review or provide guidance on any such measures. The Bill, as drafted, purposely provides only a non-exhaustive list of measures that Ofcom can consider. As a result, it enables Ofcom to take into account anything it considers appropriate, which can of course include signposting.

Amendments 57 and 69 look to set specific standards for services that use age ratings—namely, that age ratings are consistent, recognised by UK audiences, based on transparent standards and

“informed by regular consultation with the … public”.

Let me be clear: the Bill already gives Ofcom the power to set these standards, and others, through its new video on demand code. It will rightly do that through consultation with audiences, providers and interested organisations such as the British Board of Film Classification. Ofcom must keep those rules under constant review, so that they can be adapted to take into account changes in audience expectation and technological change. In our view, the important thing is to ensure that effective protection is in place, rather than necessarily specifying as a matter of statute that systems have to be provided in a certain way or by any single or specific organisation.

Amendments 61 to 66 take this quite a few steps further by proposing an Ofcom certification scheme for those services which want to use age ratings but choose not to use the BBFC’s system. My concern is not only that this puts another responsibility on Ofcom but that it could actively discourage providers from using age ratings at all to avoid the need to get such measures certified.

I appreciate, as my noble friend Lord Bethell set out, that he has updated his amendment following dialogue with a number of companies to provide a new option for existing linear broadcasters: reliance on the Broadcasting Code when age-rating their content. This creates challenges of its own, given that the Broadcasting Code contains very little information on age ratings as they are rarely used on linear television. It is also unclear why, if the aim is for a consistent set of standards, some tier 1 providers should be treated differently from others in this way.

Finally, Amendment 60 places an obligation on Ofcom to consult the BBFC every time Ofcom considers a revision of the video on demand code. Such an obligation would be unnecessary and potentially inappropriate. While the BBFC has some interest in the issue of age classification, the scope of this amendment would include areas where it has little or no expertise—to give a topical example, it would include due impartiality in news. I reassure noble Lords that Ofcom is already obliged to consult widely with appropriate organisations. We are satisfied that Ofcom and the BBFC already have regular conversations on a number of issues.

The Government are proposing effective and proportionate regulation. That is why the Bill gives Ofcom an enhanced ongoing duty to assess all on-demand providers’ audience protection measures—not just age ratings—to ensure that the systems put in place are effective and fit for purpose. Ofcom will have the powers it needs to provide guidance, report, and deal with any providers it considers are not providing appropriate audience protections. We believe that this holistic approach will be more effective than any individual age-rating system or focus. We want to encourage innovation and flexibility to adapt to audiences, but prescribing a top-down approach would put that at risk.

I am pleased to say that the reforms proposed in the Bill are already having an effect. A broad coalition of providers, broadcasters and representatives of most of the mainstream services in the UK, including Disney and Paramount, have already come together and committed to ensuring that their on-demand services use appropriate and effective tools and technologies to meet the expectations of UK audiences, to protect children and give reassurance to British parents and carers. The industry is supportive of the Government’s goals, as set out in the Bill, and has committed to collaborating with Ofcom following its passage to ensure that its systems provide consistent outcomes.

By contrast, these amendments risk putting unnecessary restrictions on Ofcom and could, in effect, preclude change or any new forms of age rating entering the market, undermining the good progress that has already been made. I am sure that is not what my noble friend or other noble Lords would want to see. However, I appreciate the concerns that lie behind the amendments they have put forward; those are weighty concerns indeed. We have committed to listen to the interested parties on this debate, and we will continue to do that as the Bill progresses.