Foreign Languages: Economic Value - Question

Part of the debate – in the House of Lords at 2:40 pm on 29th March 2022.

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Photo of Lord McDonald of Salford Lord McDonald of Salford Crossbench 2:40 pm, 29th March 2022

My Lords, Willy Brandt put it best when he said “If I am selling to you, I will speak your language, but if you are selling to me dann müssen Sie Deutsch sprechen.” Clearly, German manufacturers got the point because this century Germany has been one of the two most successful manufacturing exporting countries in the world. Why is this fundamental truth so elusive to British exporters?