Covid-19: Contracts and Mass Testing Programme - Question

Part of the debate – in the House of Lords at 12:39 pm on 4th November 2020.

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Photo of Lord Bethell Lord Bethell The Parliamentary Under-Secretary for Health and Social Care 12:39 pm, 4th November 2020

My Lords, the insight into how the public react to key messages associated with our healthcare and health advice has been absolutely critical. Behavioural change and asking the public to step up to extremely challenging requests from the Government require a huge amount of analysis and study. The support from our own communications team has been supplemented by agency support, which has both the capacity and the expertise to provide the necessary insight. That insight has been critical to the success of our messaging.