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I applaud the noble Lord for the work that he is doing. I know he has written to my noble friend Lord Hall about this topic. I think other broadcasters have a role to play as well; we know that broadcasters in the past have had a critical role to play. I remember the Just Say No campaign when I was growing up, as well as campaigns that focused on the prevention of HIV/AIDS. So there is an important role to play here. Broadcasters are not always polite about government actions, but nevertheless we want to support them in their important role in this position.