Advertising Standards Authority — Question

Part of the debate – in the House of Lords at 3:00 pm on 29th June 2015.

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Photo of Baroness King of Bow Baroness King of Bow Labour 3:00 pm, 29th June 2015

Does the Minister agree that one of the problems here is that the ASA is called the Advertising Standards Authority, when it is not in fact a statutory body at all. As we have heard, the ASA is a body funded by the advertising industry, which rules on complaints against the advertising industry. I am a great fan of the noble Lord, Lord Smith, but surely not even he can change the fact that self-regulation rarely works. Does not its lack of statutory independence fatally undermine whatever credibility the ASA may have?