Tourism — Question

Part of the debate – in the House of Lords at 3:15 pm on 30th January 2013.

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Photo of Lord Gardiner of Kimble Lord Gardiner of Kimble Lords Spokesperson (Department for Culture, Media and Sport), Lord in Waiting (HM Household) (Whip) 3:15 pm, 30th January 2013

It is very important that people receive a welcome not only in terms of the visa application process but on their arrival. It is acknowledged that we always need to do better. In particular, we have moved up three places to ninth out of 50 countries in the Anholt brands index in terms of the welcome that the UK grants its visitors. That is an indication of the warmth of the Olympic welcome, but it is something that we must build on all the time.