Tourism — Question

Part of the debate – in the House of Lords at 3:15 pm on 30th January 2013.

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Photo of Lord Gardiner of Kimble Lord Gardiner of Kimble Lords Spokesperson (Department for Culture, Media and Sport), Lord in Waiting (HM Household) (Whip) 3:15 pm, 30th January 2013

My Lords, first, I am very conscious that I am replying to a former Minister for Tourism. I assure your Lordships that the Government are taking tourism and its potential extremely seriously. The Prime Minister is leading from the front on this issue; indeed, the Secretary of State and the Minister for Sports and Tourism are fully engaged in promoting it. The Government are investing £137 million over four years via the GREAT campaign, which is delivered through VisitBritain and in partnership with the private sector. Through that investment, we hope that almost 60,000 new job opportunities will be created. Those will of course include job opportunities for the young, while the success story of apprenticeships is very strong.