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Olympic Games: British Companies — Question

Part of the debate – in the House of Lords at 2:52 pm on 22nd May 2012.

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Photo of Baroness Garden of Frognal Baroness Garden of Frognal Lords Spokesperson (Department for Culture, Media and Sport), Baroness in Waiting (HM Household) (Whip) 2:52 pm, 22nd May 2012

My noble friend is absolutely right: the Olympic branding is a vital asset to the whole Olympic movement. We have to play our part in ensuring that that branding does not get misused while the Games are in London.