Economy: Tourism — Question

Part of the debate – in the House of Lords at 2:45 pm on 10 October 2011.

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Photo of Baroness Garden of Frognal Baroness Garden of Frognal Lords Spokesperson (Department for Culture, Media and Sport), Baroness in Waiting (HM Household) (Whip) 2:45, 10 October 2011

Certainly my Lords. Visit Britain has created the You're Invited programme to showcase Britain to the world and to attract more overseas visitors, and that is backed by a £100 million marketing fund, funded by the Government and the private sector. Certainly that will be used to make the most of the international interest in the royal wedding, and to build on that for the major events, marketing and PR activity that will focus on the diamond jubilee celebrations as well as the London Games themselves. As regards the noble Lord's second question, tourism is vital to the nation, but in particular parts of the country it is a major form of employment.