My Lords, that is true. In addition to my noble friend's important statistic, many billions of people—4 billion people—will watch the opening ceremony. A very large number of people will watch the Olympic Games. A great deal of the games are taking place in iconic buildings which represent our cultural heritage. Sydney ensured that 88 per cent of the people who had visited the city for the Olympic Games went back for a second visit. Why cannot London do at least as well as that? Does not that help to give us cause for optimism in the future in the amount of revenue that will come to all aspects of our heritage to the benefit of the whole country?