Will you publish the findings of the research conducted about the ‘Watch Your Speed’ advertising campaign?

Whilst Transport for London does not currently publish the marketing campaign tracker results, within the Vision Zero Action Plan progress report which was published in November 2021, the Watch Your Speed campaign awareness results were published, stating awareness of our Vision Zero advertising at the time had risen from 31 per cent to 44 percent. It was also stated that the pre campaign research showed the emotional impact of our advertising performed above industry average. (System 1 Research; conducted December 2019)

The latest tracking of the Watch Your Speed campaign shows that recognition peaked at 55 per cent in March 2022, with recognition currently at 44 per cent (June 2022) and 78 per cent of drivers who recognise the campaign say the advertising makes them think about how fast they drive.

Vision Zero Action Plan progress report can be found here; https://content.tfl.gov.uk/vision-zero-action-plan-progress-report-2021.pdf