Questions to the Mayor of London – answered at on 21 September 2022.
When selecting venues to work with on this promotion, did you consider London’s many fantastic smaller attractions and those off the beaten track?
The campaign promotes a new a digital hub highlighting many of the unique things to love about life in the capital. It profiles events in various locations across the city like the Greenwich & Docklands International Festival, Open House Festival and London Borough of Culture in Lewisham. Within the ‘Love London’ campaign, a promotional film includes smaller attractions off the beaten track, for example a scene at Dulwich Picture Gallery. Our digital content partnership with Art Fund features museums and galleries of all sizes.
All London boroughs were invited to share their signature free summer events which were compiled in a list of local events to enjoy across London. The campaign also promotes a series of free art, film, unseen history, and nature trails and walks to further encourage Londoners to explore London off the beaten path.
All events are signposted from the campaign’s digital hub - https://www.london.gov.uk/what-we-do/arts-and-culture/make-date-london.