The Cost of Living Hub and the support it offers will be promoted to Londoners who need it through a targeted marketing and communications campaign. As far as possible, communications will be targeted at groups of Londoners on low incomes who are more likely to experience financial hardship as a result of rising living costs. The campaign will be supplemented by additional targeted communications amongst the groups of Londoners who are less likely to engage with mainstream or online channels, including through civil society.
The Hub is one part of a wider programme of work to help mitigate the worst effects of the cost of living crisis for Londoners. Other work is being developed to support Londoners with more complex needs, or those who are not served by digital channels, to access in-person or specialist advice and support.