Adult Education Marketing and Community Outreach Programme (1)

Questions to the Mayor of London – answered on 24th May 2022.

Alert me about debates like this

Photo of Hina Bokhari Hina Bokhari Liberal Democrat

Please outline which metrics will be used to evaluate the impact of your long-term adult education marketing and community outreach programme, as referenced to in 2022/0583.

Photo of Sadiq Khan Sadiq Khan Mayor of London

Each strand of the adult education marketing and community outreach programme will have individual evaluation and success criteria

The Jobs and Skills Campaign aims to increase awareness of adult education opportunities and eligibility among those entitled to funded learning. Polling and research will be used to monitor this, including recognition of the campaign, increase in likelihood of taking up adult learning, and awareness of funding entitlements and how to apply for courses. The campaign also aims to increase visits to our website to find out more about adult education and to use our adult education provider map to find learning opportunities. We will monitor this through traffic to the campaign landing page, clicks to the provider map, and to provider websites from the map.