What were the achievements of your 5 day trip to the US to promote tourism to London?

I travelled to New York, San Francisco, Silicon Valley and Los Angeles to strengthen economic and cultural ties between London and the United States, drive investment and launch my new £10m Let’s Do London international tourism campaign.

Promoting tourism was one key aspect of my trip to the US to bang the drum for London. My launch of the international tourism campaign in New York will help to extend the campaign’s reach in the US which is the number one market for international visitor spend in London. The campaign will increase the number of American visitors to London and London & Partners will calculate this as well as the additional visitor spend in the capital.

London & Partners will share the latest campaign reach figures as they are received.

I also led a trade mission of female founders participating in the BeyondHERizons programme to Silicon Valley to further links between London’s flourishing tech sector and companies in the Bay Area, as well as meeting with business leaders and prospective investors in London, senior politicians and city leaders to discuss key shared issues.