Questions to the Mayor of London – answered on 9th February 2022.
Have processes been changed to ensure that the Chief Safety Health and Environment Officer will have sign off on future media campaigns about road safety?
Processes are already in place to ensure the Chief Safety Health and Environment Officer is consulted on campaigns relating to road safety before they are launched. Campaign progress is shared during strategic development and creative development with the Chief Safety Health and Environment Officer before campaigns go live.
The responsibility for final sign off for media campaigns continues to sit with senior management within the team responsible for marketing. TfL has since reviewed its processes for sign off and improved these further with additional opportunities for oversight and input.