Questions to the Mayor of London – answered on 9th February 2022.
TfL recently pulled an advert entitled “See their side”. How much was spent on commissioning, producing, and displaying this advert before the campaign was pulled?
A total of £981,597.31 was budgeted for the campaign, however actual spend was £751,621.39 as a result of pausing the advertising and switching the remaining media value to another road danger reduction campaign. These costs cover creative production cost, media spend and market research for both the television and cinema advertisement and posters.
Please note this figure may reduce slightly in future once final costs for areas such as media spend come in.