Each year the flu kills around 11,000 people and hospitalises thousands more. This year it’s more important than ever for people at risk to get their free flu vaccine. The vaccine is the best protection for you and those around you.
I have supported the NHS London Campaign to encourage eligible Londoners to get their flu jab promoting this through my social channels and stakeholder networks, and I had my own at the end of September.
The NHS has access to TFL’s commercial advertising estate in the normal way, as it has already been doing for its current Coronavirus information campaigns.
We will continue to work with local governments as the roll out of the COVID vaccine continues across London. We hope that the experience and lessons learned through this will also strengthen our approach to future campaigns for other vaccines and immunisations, including the flu jab.