Engaging with Londoners

Questions to the Mayor of London – answered on 8th January 2021.

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Photo of Susan Hall Susan Hall Conservative

How would you rate your record of engaging with Londoners, compared with those of your predecessors?

Photo of Sadiq Khan Sadiq Khan Mayor of London

Since becoming Mayor, I’ve made it my priority to engage all Londoners in the work of City Hall, including those whose voices were previously unheard. As cited in a recent report conducted by Bloomberg, my administration’s approach to engagement with Londoners is now seen as a reference point for other cities and organisations around the world. In contrast, at the end of the previous Mayor’s tenure, awareness of the GLA’s work amongst Londoners had dropped and its communications missed out large swathes of hard-to-reach communities.

Since 2016, the GLA’s Talk London platform has grown its membership by nearly 45,000, including more young, and Black, Asian and minority ethnic Londoners than ever. As a result, we were able to use Talk London to engage a record number of Londoners in shaping the work of the Recovery Board in September.

We have more Londoners signed up to our email updates than ever before, and in the last year alone we extended our social media reach by 61 per cent on Instagram and by 260 per cent on LinkedIn. In addition, our campaigns have played a huge role in furthering this engagement with vulnerable communities, including London Is Open, which led to over 800,000 visits to our free EU Londoners advice hub and Pay it Forward, which helped raise over £1.4m for London’s small businesses during the pandemic.

In addition to the digital and campaigns work we have done, we’ve also significantly improved engagement with London’s diverse communities. This includes appointing London’s first Deputy Mayor for Social Integration, Social Mobility and Community Engagement and introducing a community engagement programme that’s given new communities access to City Hall.

Our city has faced an unprecedented number of crises in the past four years, including seven terrorist attacks, the Grenfell fire, the continued impact of Brexit on our economy and European residents, and now the worst public health crisis we have ever seen. London and its people are resilient but the need to engage with our communities has never been more important; it is vital work and it is work that has never been done better.

Photo of Sadiq Khan Sadiq Khan Mayor of London

Since becoming Mayor, I’ve made it my priority to engage all Londoners in the work of City Hall, including those whose voices were previously unheard. As cited in a recent report conducted by Bloomberg, my administration’s approach to engagement with Londoners is now seen as a reference point for other cities and organisations around the world. In contrast, at the end of the previous Mayor’s tenure, awareness of the GLA’s work amongst Londoners had dropped and its communications missed out large swathes of hard-to-reach communities.

Since 2016, the GLA’s Talk London platform has grown its membership by nearly 45,000, including more young, and Black, Asian and minority ethnic Londoners than ever. As a result, we were able to use Talk London to engage a record number of Londoners in shaping the work of the Recovery Board in September.

We have more Londoners signed up to our email updates than ever before, and in the last year alone we extended our social media reach by 61 per cent on Instagram and by 260 per cent on LinkedIn. In addition, our campaigns have played a huge role in furthering this engagement with vulnerable communities, including London Is Open, which led to over 800,000 visits to our free EU Londoners advice hub and Pay it Forward, which helped raise over £1.4m for London’s small businesses during the pandemic.

In addition to the digital and campaigns work we have done, we’ve also significantly improved engagement with London’s diverse communities. This includes appointing London’s first Deputy Mayor for Social Integration, Social Mobility and Community Engagement and introducing a community engagement programme that’s given new communities access to City Hall.

Our city has faced an unprecedented number of crises in the past four years, including seven terrorist attacks, the Grenfell fire, the continued impact of Brexit on our economy and European residents, and now the worst public health crisis we have ever seen. London and its people are resilient but the need to engage with our communities has never been more important; it is vital work and it is work that has never been done better.