TfL Advertising Spend

Questions to the Mayor of London – answered on 8th January 2021.

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Photo of Shaun Bailey Shaun Bailey Conservative

How much has the GLA and TfL spent on adverts and other sponsored content in newspapers, since the 2015/16 financial year? Please provide a list of the newspapers and the amount provided to each one.

Photo of Sadiq Khan Sadiq Khan Mayor of London

TfL and the GLA are currently in the process of re-pitching for the media buying provider they use. This means we cannot publish the list of titles with spend for each one as this is commercially sensitive information that would give bidders an advantage.


To find information on this, please see MQ 2020/4143.


The accompanying spreadsheet shows Transport for London’s (TfL) total media costs for adverts placed in newspapers and for newspaper partnership activity since 2015/16. Partnership activity is paid for ‘advertorial’ partnerships rather than sponsorship and enables TfL to deliver more detailed information rather than through a single advert.

TfL’s paid advertising is vital to reaching Londoners and others travelling in London with important information about safety, fares, sustainable travel options, scheme changes such as the operating information on the ULEZ, and other aspects of travel.

For example, in 2016, the partnership activity in the Evening Standard, City A.M. and the Metro explained the best value fares for customers. In 2019, the Metro activity explained the causes and consequences of poor air pollution, and how Londoners can collectively make a difference.

Please note there are some marginal differences vs the data provided for the MQ 2020/4142 with spend decreasing for FY 2017/2018 onwards. This is due to a few magazine titles being incorrectly classified as newspapers. This has been correct in the accompanying spreadsheet.