Transport for London’s (TfL’s) current strategy for signing London’s cycling network is to use the Cycleways branding. This approach supersedes the Quietways and Superhighways branding because customer research highlighted that the use of multiple brands could be confusing and misleading for existing and potential customers.
Existing and new cycle routes across London are gradually being combined into a single unified Cycleways network, comprised of numbered “Cycleway routes” and unnumbered “Cycleway links”. None of these routes have a name.
Previous customer research has provided compelling evidence that a simple numbering system which avoids codes or new terminology works best for existing and potential customers.