The recent poll from the London Assembly Health Committee indicates worrying stats in that a quarter of Londoners (“15% very unlikely”, “10% fairly unlikely”) to take the vaccines with “17% don’t knows”. The concerns are further compounded by additional polls highlighting the reluctance of people from BAME communities to get the jab (“23% very unlikely” and “14% fairly unlikely”). What London wide strategies are planned to encourage much greater take up and extensive and effective distribution of vaccines?
Communications and engagement will be crucial to ensuring successful take up of the vaccine among Londoners, by building awareness and trust among communities and helping to target harder to reach audiences in the priority vaccine groups, as well as tackling some of the broader hesitancy and misinformation around COVID-19 and vaccines.
Partners across London, including the GLA, PHE, NHS London and local authorities, are all committed to working together to build confidence within London’s diverse communities. A system wide task group has been set up to support equitable COVID-19 vaccine deployment in London.
I have written to the Secretary of State to ask that planning for vaccine distribution and communications includes dedicated consideration of how to effectively reach these groups and have also written to the NHS to offer the support of all Mayoral communications channels and networks to take forward this work with the NHS in rolling out the vaccine