Vaccine messaging

Questions to the Mayor of London – answered on 8th January 2021.

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Photo of Onkar Sahota Onkar Sahota Labour

What campaign and messaging materials around encouraging vaccine uptake has your office produced?

Photo of Sadiq Khan Sadiq Khan Mayor of London

We know there is a lot of misinformation about vaccines, but the truth is that they save millions of lives around the world.

Building confidence in vaccines and ensuring Londoners take up the COVID-19 vaccine when their turn comes is vital to protecting all our communities in London.

That’s why we have been producing and promoting messaging to Londoners to encourage vaccine update since November. We have been working with partners across London, including NHS London, PHE London, local authorities and community stakeholders to deliver this.

Recently I visited Croydon University Hospital to see the first vaccines being administered to Londoners which I promoted through TV interviews and social media. I also took part in a live Q&A on vaccines with a scientist on TikTok to counter vaccine hesitancy amongst young people. My team had been working with stakeholders and using advertising, social media and traditional media to ensure Londoners have the right information. We are also looking at translating information into key languages, working with social media platforms to tackle disinformation and sharing assets with community and faith groups to help promote uptake.

I will continue to do all I can as Mayor to use my platform and communications channels to speak to Londoners about vaccines and to tackle disinformation.