London & Partners’ assessment is based on Visit Britain forecasts, which indicate that international visits to London are unlikely to reach 2019 levels until 2024.
This pattern of recovery is in line with research from previous public health crises, which shows that international travellers are the last to return with local visitors returning first followed by domestic visitors.
I am determined to do everything I can to encourage tourists to return to London safely, whilst supporting business sectors who are reliant on them in the meantime. Initiatives like London & Partners’ “Because I’m A Londoner” campaign are important to drum up consumer confidence amongst local visitors and support London’s businesses and cultural institutions that rely on tourism, whilst we plan for longer term recovery.
In the meantime, London & Partners are continuing to promote their Virtually London activity on London’s official website, Visit London, to ensure we keep London front of mind for when international visitors can return.