Questions to the Mayor of London – answered at on 27 September 2020.
What measures are you taking to ensure London’s diverse and underrepresented communities are prominent on adverts shown in TfL’s advertising spaces?
London is one of the most diverse cities in the world and so it is only right that the advertising that Londoners see every day reflects that diversity.
We ensure the Transport for London (TfL) and GLA advertising and information on the network is reflective of the diversity of the Londoners we serve.
Increasingly, commercial advertisers are also realising that running advertising that is representative of the city is not only socially responsible but good business.
Working with my office, TfL has also been at the forefront of promoting diversity in the commercial advertising. To encourage commercial advertisers to make that change we introduced the TfL Diversity in Advertising Competition to create advertising that represents London’s diversity. The first competition in 2018 focused on the representation and diversity of women in advertising and the second focused on authentic representation of black, Asian and minority ethnic Londoners.