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What is TfL’s policy for permitting advertising by Mayoral candidates on its network, including advertisements for commercial activities by Mayoral candidates such as promotions of books?
Under clause 2.3 (n) of Transport for London’s (TfL) advertising policy, TfL will not accept advertising if it promotes a party political cause or electioneering. An advertising campaign for a book which promoted a party political cause or electioneering would therefore be rejected in accordance with the policy.
All other advertisements, including commercial activities outside of this specific clause, would be subject to the application of the policy in the usual way. Where the advertising promoted a commercial activity of a Mayoral candidate, TfL would consider whether it was consistent with its guidance on appropriate use of resources.