Their evaluation, published on 6 March 2020, showed that over £4.1million was spent in the local area by audiences across their 10 main events alone. Over £1.1m was secured in external funding and investment. 70% of creative businesses in Waltham Forest reported increased revenue in 2019 and 241 local businesses were commissioned through the programme.
There were over 500,000 visits to cultural activities and events in the borough, with 33% of audiences coming from outside of the borough and 83% of attendees spending money locally. All of this has supported the Council’s aim to put Waltham Forest firmly on the map as a visitor destination, supporting a growing and sustainable visitor economy.