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In response to a Freedom of Information request asking for details of advertisers, including a breakdown of categories of advertisement on its network, Transport for London (TfL) has said: "we do not have a list of companies that advertise on our network or a breakdown of revenue received by company. We have contracts with partners, e.g. Exterion Media, who run our advertising estate for us. The partner deals with the brands, companies and sectors to sell campaigns and space."
Given you now operate policies such as the ban on junk food advertisements, will you consider asking TfL to collect and report data on the kinds of companies buying advertising space? This would be useful not just in monitoring the effects of your food policies (for example whether fewer food companies are buying advertisement space after the ban) but also in being aware of the number of adverts by fossil fuel and arms companies, for example, or the ability of non-profits and small businesses to access this resource.
Transport for London (TfL) already publishes a breakdown of campaigns run on its network by category in its annual advertising report, including food and drink categories. This report has not featured energy companies or arms companies as categories in previous editions, but I have asked TfL to consider including this information in future reports.
TfL has never produced a report on which companies advertise on its network per year, but I agree it would be helpful for TFL and the GLA to know more about the mix of companies advertising on the TfL network. I have asked for the possibility of such a report to be discussed at the next meeting of the Advertising Steering Group, who will consider the commercial and legal practicalities of collating and publishing this information.