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Diversity of the Sports Media programme

Questions to the Mayor of London – answered on 17th October 2019.

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Photo of Fiona Twycross Fiona Twycross Labour

How will your Diversity of the Sports Media programme be evaluated so that best practice can be shared to encourage more underrepresented groups into journalism?

Photo of Sadiq Khan Sadiq Khan Mayor of London

I am delighted the GLA, as part of our EURO 2020 engagement activities, has joined forces with the Black Collective of Media in Sport (BCOMS) to provide the Diversification of the Sports Media Programme. This programme is a unique opportunity to identify, support and develop the next generation of sports writers and broadcasters from all backgrounds and to help to ensure the sports media industry is more reflective of modern Britain.

As part of the programme, industry opportunities and employment support will be provided to the cohort. BCOMS will monitor the take-up of these opportunities to ensure the goal of 20 work placements/internships/jobs in sports media within 6 months is achieved.

In addition to achieving this goal, I have commissioned a monitoring and evaluation agency to independently assess the impact of my sports programmes. These providers will work closely with BCOMS to evaluate the impact of the programme and provide a full report to share learnings within the sector.