London is Open cost

Questions to the Mayor of London – answered on 17th September 2019.

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Photo of Andrew Boff Andrew Boff Conservative

Please provide an update of the total cost of the London is Open campaign to date and an itemised breakdown of how this was spent.

Photo of Sadiq Khan Sadiq Khan Mayor of London

I am committed to ensuring London remains a welcoming and prosperous city, and that our values of openness and diversity are celebrated and promoted. The London Is Open campaign was launched in June 2016 following the referendum result to promote these values, and ensure that our city continues to attract businesses, investment and tourism. Since then the campaign has broadened to offer Londoners targeted support in the lead-up to Brexit, for example ensuring that vulnerable EU Londoners are aware of their rights and can access settled status.

The campaign has successfully reached millions of people both in London and internationally since it started in 2016:

From launch in June 2016 until 5 September 2019, the total cost of the campaign to the GLA has been £269,038.10. In addition, external partners have provided an additional £18,691 to pay for specific campaign content.

This compares to the £60 million central government spent on its GREAT campaign in 2018 alone and the £100 million the Prime Minister announced for an advertising campaign on communications for no-deal Brexit.

The GLA spend of £269,038.10 is broken down into production, advertising, research, and agency support fees.