Cricket World Cup Advertising

Questions to the Mayor of London – answered on 13th September 2019.

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Photo of Susan Hall Susan Hall Conservative

Could you provide details of the cost of advertising the ‘London is Open’ campaign during the recent Cricket World Cup – including on-field, broadcast and written formats?

Photo of Sadiq Khan Sadiq Khan Mayor of London

London hosted 10 games during the 2019 Cricket World Cup, including England's historic final victory against New Zealand at Lord's.

At all of the London matches, a 'London is Open' message was shown on-field, on screens and advertising hoardings around the ground, and in the matchday programme. The GLA did not pay for this, or for any other form of advertising during the 2019 Cricket World Cup.

When working with major sports organisations, the GLA seeks opportunities to promote London as a major sports hub as part of our working partnership.