GLA Agencies

Questions to the Mayor of London – answered on 13th September 2019.

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Photo of Andrew Boff Andrew Boff Conservative

How much money has GLA spent on PR/Public Affairs/Marketing/Digital/Communications/External Affairs agencies over the past 5 years, broken down by year? Please also provide details of what this money was used for and which agencies were/are used.

Photo of Sadiq Khan Sadiq Khan Mayor of London

The GLA has a responsibility to keep Londoners informed and engaged in our work, including to inform them of services that are available to them and policies that may impact them.

Since its creation in 2000, the GLA has used marketing and external affairs agencies to support the planning and delivery of some important communications campaigns. We share TFL’s procurement framework so that we are able to select specialist agencies to meet different needs from an approved roster.

Over the last five years, the GLA has continued to use agencies to deliver high-impact communications, providing expertise and skills that we do not have within our in-house teams.

For example:

Since 2008, the GLA has worked with Wavemaker (previously MEC) as our appointed media planning and buying agency. Over the last five years, our most significant marketing and communications spend has always have been with Wavemaker, which you can see broken down by financial year in the table below.

2014-15

2015-16

2016-17

2017-18

2018-19

Wavemaker (formerly known as MEC)

725,000

393,000

619,000

409,000

646,000

Unfortunately, we are not able to give you the full list of marketing, digital, communications and external affairs agencies that have been used over the past 5 years as you requested. Prior to the introduction of the Centralised Marketing Budget in 2017/18, communications budgets and responsibility for managing agency contracts sat with each individual policy teams rather than with the External Relations unit. As such, this information is distributed across teams and was not collected centrally.

The GLA maintains a centralised contracts register, but to filter this for the types of suppliers you are interested in would take hundreds of hours of GLA staff time.

Likewise, there is not a way to comprehensively extract spend on all the types of external agencies that you have requested from our financial systems without spending hundreds of hours of staff time filtering through it.