Campaigns featuring the Mayor have run across TfL’s network for a number of years, under successive Mayoralties.
The GLA is gifted an allocation of non-commercial, customer information spaces across the TfL estate each year to help inform Londoners about key events and initiatives – for example public events such as People’s Question Time, the State of London Debate, or tools and initiatives such as the rogue landlord checker, community support projects, and the Digital Talent Skills Programme. These sites are part of TfL’s overall allocation of customer information sites used to tell Londoners about transport in London. It is non-commercial advertising space and is not available to advertisers.
In 2010/11 the space allocated to the GLA was valued at £1.088m. In 2011/12 the amount of space increased in value by an additional £1.088m per annum, increasing the overall value to £2.176m per year. A further £320,000 was made available during the Olympic and Paralympic Games. The amount of space allocated to the GLA has remained the same since 2011/12.