Hostmaker advertisements on the Transport for London network

Questions to the Mayor of London – answered on 5th June 2019.

Alert me about debates like this

Photo of Siân Berry Siân Berry Green

On 1 April 2019, in response to my question 2019/6107, you stated that Hostmaker, one of the larger management companies for short-term rentals, was not running any advertising on the Transport for London (TfL) network. However, constituents have provided evidence of recent new Hostmaker ads at London Underground stations, starting very soon after this date and remaining in place at least until 24 April 2019, which now actively encourage landlords to stop offering long-term rentals and move to their service. Will you a) reconsider your previous response, b) ask TfL to remove any remaining adverts with this message that runs contrary to your policies, and c) refuse to continue to accept any further advertisements from these companies?

Photo of Sadiq Khan Sadiq Khan Mayor of London

On 1 April, Hostmaker was not running any campaigns on the Transport for London (TfL) network. After I issued the response, Hostmaker booked two campaigns on the London Underground beginning on 22 April, lasting until 05 May and then 20 May until 6 June.

All campaigns that run on the TfL network are judged against the current TfL advertising policy, and these campaigns were deemed to comply with this policy. However, I have asked my Deputy Mayor of Housing and Residential Development, James Murray, to follow up with TfL about this issue.