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You have previously advised that the ‘Report it Stop It’ campaign to encourage the reporting of sexual harassment on the tube is coming to an end in March. What evaluation have you made of the campaign and can you advise if there is a plan to build upon this good piece of work or re-run the campaign in the future?
Tackling sexual offending and making the transport environment feel safe for everyone remains a priority for Transport for London (TfL) and its police partners.
The Report It to Stop It marketing campaign is an initiative within the wider Project Guardian. Project Guardian is an ongoing partnership commitment which involves a programme of activity including enhanced policing, investigation and victim support, communications including the ‘Report It to stop It’ campaign research, and staff and officer training to eradicate unwanted sexual behaviour from London’s public transport network. Project Guardian has been successful in its efforts to raise public awareness of this issue and improving victim confidence to report. It has led to the number of reports to police doubling to more than 2,000 since it was launched in 2013.
Building on the success of Project Guardian, TfL is working with its police partners to move from a victim-based approach, which focussed on improving victim confidence to report, to a more offender-based approach and action plan, directly targeting offenders.
TfL is currently reviewing how to take forward this successful campaign. TfL will make a decision on next year’s campaigns and initiatives as part of its priority and budget-setting process for 2019/20, currently underway.