That was a very gracious Intervention—I am glad I took it. I had the pleasure of visiting my hon. Friend’s Constituency in the run-up to the General Election, and I saw how much hard work and dedication he put into his campaign; I have also seen the clear-sighted representation, and heard the voice, that he has provided since coming to this place.

Announcing these schemes is never easy. When we are minded to provide support, is difficult to go through the process without setting hares running or setting expectations too high. When there is ambiguity in the process, we appreciate, when we get to the other side, just how sincere everyone is at moments like this. In this Government and in me, hon. Members have a Government and a Secretary of State who strive, and put great store by the heritage and importance of certain businesses and sectors—not just the economic wellbeing of communities, but the social and cultural wellbeing of communities. Those are all interlinked, and we fail to recognise that at our peril.

The ceramics industry deserves support, and this Government have demonstrated that through the £120 million package. We have chosen to deliver support through the ceramics industry support scheme to enable the industry to modernise, decarbonise and optimise, protecting the long-term competitiveness of the sector in the most efficient way. I thank all my parliamentary colleagues who advocated for that support. The Department, other Ministers and I look forward to continuing to work with Members as we develop the scheme and get it ready for deployment.

Despite a difficult business environment, the ceramics sector continues to demonstrate resilience and innovation, and I remain confident in the future of this important industry. I thank my hon. Friend the Member for Stoke-on-Trent Central once again for securing this debate, and other Members for their interventions.

Question put and agreed to.

House adjourned.