AI-generated creations that mimic real people—deepfakes—can lead to financial and reputational damage for musicians and other creatives. However, as the domestic violence charity Refuge pointed out last year, the most common AI-generated deepfakes are non-consensual sexual depictions of women. How do the Government plan to ensure that creatives, as well as women and girls, are adequately protected from the misappropriation of their voice, image, name and likeness?