High-carbon Advertising

Energy Security and Net Zero – in the House of Commons at on 27 February 2024.

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Photo of Barry Sheerman Barry Sheerman Labour/Co-operative, Huddersfield

If she will meet representatives of Adfree Cities to discuss high-carbon advertising.

Photo of Graham Stuart Graham Stuart Minister of State (Department for Energy Security and Net Zero)

The Advertising Standards Authority is responsible for regulating advertising in the UK across traditional forms of media, and it takes environmental issues seriously. I encourage the hon. Gentleman to approach the ASA directly with that request, as it operates independently of Government.

Photo of Barry Sheerman Barry Sheerman Labour/Co-operative, Huddersfield

Thank you for waking me up, Mr Speaker. The Adfree Cities campaign is very significant. Most of us have seen flashing coloured screens proliferate in our towns and cities, and much more densely in other countries, such as France and Germany. Not only do these screens use a lot of energy and electricity, but they are very invasive of people’s dwellings. Can we be very careful about the proliferation of those screens?

Photo of Graham Stuart Graham Stuart Minister of State (Department for Energy Security and Net Zero)

As I said, the ASA would be the key people to go to. Companies in the sector are, and should be, mindful of their net zero obligations. They are looking into making commitments to source all their electricity from renewable sources, which is a solid thing to do, as well as using digital technologies to minimise energy usage. The Net Zero Council is producing road maps for all industry sectors across the economy, to encourage businesses to do everything they can to minimise their environmental impact.