They say that first impressions count. Often for our towns, the first impression that visitors will consciously draw is of the high street. Certainly, it is the high street that most often leaves the lasting impression of what a town is all about. It is key to the town’s character.

Strikingly, 72% of British adults surveyed by Nationwide Building Society went as far as saying that they judged the vitality of an area as a whole based on the high street alone. Some high streets are beautiful and thriving places, and there will be lessons to learn from them, but even some of those will be struggling against retail trends, not least in banking. That was the point of Nationwide’s survey, because it makes much of its commitment to maintaining a local branch network. Its marketing strategy is an informed one: 71% of people told Nationwide that they still feel that their own local high street is an important part of the community. However, 67% said that theirs had declined, with 62% saying that it had been neglected; 54% said that their high street has insufficient variety, and only 38% said that their local high street adequately fulfils their shopping requirements. More than a fifth—21%—would go as far as describing their local high street as a generally unpleasant place in which to shop. That is deeply disappointing, not least because these findings are from a January 2020 survey, almost immediately prior to the covid lockdowns and all the challenges that have come since, including post-pandemic inflation and Putin’s illegal war against Ukraine.

However disappointing the findings, they will not come as any great surprise to Members across the House. The state of our high streets is an issue that exercises us all, and is regularly raised by our constituents following the incessant move online and out of town. None the less, it will depress us all that the single most common word chosen to describe local high streets —and the only word picked by more than a fifth of respondents—was “sad”. The second-place word was “bleak”. This is not presented as a word cloud, but it is easily imaginable as one. The third most common word chosen by respondents when describing their local high street was “indifferent”. That is clearly not where we want to be, because the unique and localised character of our high street plays such a key role in defining the vitality of the surrounding wider communities. Nor does it give confidence to those wanting to visit or thinking of investing in our high street.

Fortunately, the survey results were not just a list of gripes. The survey went on to ask what people thought could be done constructively to improve things for the high street. The five key improvements that people want are: fewer empty shops, more big-name shops, more greenery, less litter, and better decorated shopfronts and signs.