The Department works with the Agriculture and Horticulture Development Board to promote cheese exports in the middle east and China. We have dedicated cheese stands at trade shows in the middle east, such as Gulfood. We promote cheese through China’s social media. We operate “meet the buyer” events. For example, I was out in Kuwait and United Arab Emirates, and saw for myself how our Department’s people on the ground try to ensure that major supermarket chains have access to British cheese. We have over 100 specialists in food, beverage and agriculture, and newly appointed agri-commissioners in key markets to continue to boost this important sector.