Digital Political Advertising

Part of Electoral Commission Committee – in the House of Commons at on 28 April 2022.

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Photo of Chris Matheson Chris Matheson Labour, City of Chester

Digital advertising offers significant opportunities for campaigners to engage voters, and it accounts for an increasingly large proportion of election campaign spending. However, research conducted by the Electoral Commission shows that many voters have concerns about the transparency and truthfulness of digital political advertising. The commission runs a campaign to support voters to understand who is using online advertising to influence their vote, and provides educational materials to promote political literacy. It has also made recommendations to the UK’s Governments, social media companies and campaigners to strengthen transparency for voters.