The tourism industry has been severely affected by covid-19, which is why we have provided more than £37 billion in financial support to the tourism, hospitality and leisure sectors over the pandemic. The Government’s tourism recovery plan sets out our ambition to get visitor numbers back to pre-pandemic levels a year faster than independent forecasts predict. To help us to achieve that ambition, VisitBritain’s international marketing campaign launches this month to target pent-up demand in key markets.