There are many examples of what I am talking about, and the Government do not know them. That the Minister does not know is to his shame. Rule 7.2 of the ASA code makes it clear that:
“Marketing communications by central…government…are subject to the Code” and rule 3.5 says:
“Marketing communications must not materially mislead by omitting the identity of the marketer.”
So let me ask the Chancellor of the Duchy of Lancaster, in terms of the code: why have the UK Government, by omitting their own name, chosen to mislead the public?