In relation to these native adverts regarding the so-called benefits of Brexit, the Advertising Standards Authority says that
“Marketing communications must be obviously identifiable as such” and that marketers—in this case, the UK Government—
“must make clear that advertorials are marketing communications”.
Some newspapers do say “Ad features sponsored by the UK Government.” Others say, “in conjunction” or “in association”, which is less clear. Many simply say “sponsored” but not who by, and at least one newspaper describes the UK Government—the marketer—as a “contributor”. Why have the Government, as the marketer, chosen to flout the ASA code in this way?