Native Advertising in UK Newspapers: Departmental Spending

Part of Cabinet Office – in the House of Commons on 25th March 2021.

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Photo of Michael Gove Michael Gove Minister for the Cabinet Office and Chancellor of the Duchy of Lancaster

It is very difficult to follow that, Mr Speaker.

We recognise that newspapers are the lifeblood of communities, and we have negotiated an unprecedented partnership with the newspaper industry. Since 1 January, paid advertising has appeared in up to 600 newspapers across the UK, including 60 titles predominantly directed towards ethnic minority communities. We have also supported 105 Scottish titles that reach 3.3 million people—over half the population of Scotland.

Regional and local newspapers received at least 60% of the funding allocated from January to March 2021. All the titles in the press partnership have been selected independently by the media planning and buying agency OmniGov. We publish spending on monthly as part of routine Government transparency arrangements, and we regularly review the cost-effectiveness of that spend against audience surveys, focus groups and operational data.