Topical Questions

Part of Cabinet Office – in the House of Commons on 12th November 2020.

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Photo of Matt Western Matt Western Opposition Whip (Commons)

Speaking of political broadcasting, I understand that the Government are going to spend £217 million in this financial year promoting adverts, mostly on covid, such as “We’re all in it together” in our local papers and so on. They are very fluffy ads, featuring bakers and so on. How are the Government going to measure the success of that campaign when we are clearly not all in it together, as demonstrated by the north of England?