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I think that I should declare an interest, Madam Deputy Speaker, by pointing out that my younger brother is a maker of highland cheese. Highland crofters and farmers do very well out of the fact that the image of highland food is that it is of the highest standard. None of us wants to see standards lowered; I think that we in this Chamber speak with one voice in that regard. However, the general public are very discerning when they shop, and they are becoming ever more discerning as time goes by. I think that the more we push and advertise the sheer quality of Scottish, highland and Northern Irish food products, the better we will do.