The hon. Gentleman has touched on an important point. In many parts of the media—this also applies to ITN—the reporters stay for a long time, and they become fixtures for the public as, basically, the people who give them the truth. That is one reason why there is now far more cut-through from regional programmes to the public than anything they are seeing on the national news or, indeed, in national newspapers. A lot of that is about continuity, but it is also about relevance.